Lawrence.com is the interactive entertainment hub for the university. All students can converse with others on countless facets of campus university, find out information on concerts, best places to drink and eat, and much more. The aspect of site I would find most appealing is the interactive aspects. Users can directly feed their blogs onto the site, where people can read and comment about different aspects. They can also submit their own reviews for bars, resteraunts, and other night life places, giving it a more geniune feel for the atmosphere.
The audience of Lawrence.com is definately young, college kids, 21-28. Anyone who still plans their Friday around how their Thursday night will go will be the ideal readership of the website. The writing style is informal, and easy to scan for simple information. There's a fun vocabulary that makes it enjoyable to read about the various aspects of Lawrence.
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